TL;DR
Google Registry announced the launch of .eat, .fly and .here on Nov. 10, 2026, with businesses already using addresses under each domain. Available names can be registered through an Early Access Program, which charges a one-time fee that decreases daily until public availability begins Nov. 17.
Google Registry launched three new top-level domains—.eat, .fly and .here—on Nov. 10, 2026, offering businesses and individuals new web addresses tied to food, travel and services. Available names can be registered through an Early Access Program before the domains become publicly available at a base annual price on Nov. 17.
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Google Registry says each domain is intended to make a website’s purpose easier to recognize from its address. The company’s launch announcement lists businesses already using examples including wingstop.eat, caddy.fly and apply.here. Those examples span restaurants and food products, travel and aviation-related services, employment, housing and other services.
The .eat examples include Wingstop, which directs visitors to wingstop.eat, and food businesses such as Ghips and Xook. Under .fly, Google lists Caddy, an AI-based travel service, and Voltair, which builds drones for inspecting power lines. The .here examples include job platform Apply, real estate company Zillow and at-home testing company SiPhox Health. These are examples in Google’s announcement; the launch material does not independently verify the services or their performance.
Early registration is available through registrars for names that have not already been taken. Google says the Early Access Program adds a one-time fee that decreases each day until Nov. 17. At 16:00 UTC on Nov. 17, all three domains are scheduled to become publicly available at a base annual price, without the extra one-time fee. Google’s announcement does not specify the base price.
New Web Addresses for Three Sectors
The launch gives businesses another way to make a web address signal what they offer. A restaurant, travel service or job platform may find a domain ending that is easier to remember or more directly associated with its service than a conventional address. Google is positioning the three endings as category cues: .eat for food, .fly for travel and movement, and .here for services and destinations.
The change also creates a practical registration choice for organizations and individuals: whether to seek a particular name during early access, potentially paying an additional fee, or wait until public availability. The announcement confirms that the early fee falls daily, but without the fee schedule or annual base price, prospective registrants cannot use the announcement alone to calculate the cost of a particular name.
For customers, a new domain ending may help identify a site’s subject, but it does not by itself establish that a business is legitimate or that its services meet a particular standard. Readers should still check the organization behind a website and verify its claims, especially when a service involves payments, travel arrangements, legal help or health testing.
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Google’s Domain Rollout Schedule
The announcement was published by Google Registry on Nov. 10, 2026. Rather than describing a future proposal, Google presented .eat, .fly and .here as launching that day and listed businesses already using example addresses. The company directed people seeking a name to register through a registrar of their choice.
The rollout has two stated stages. During the Early Access Program, available domains carry a one-time additional fee that decreases daily through Nov. 17. Google says the public phase begins at 16:00 UTC on Nov. 17, when available names will be offered at a base annual price without that extra fee. The announcement does not give a separate end date for public registration.
The examples show the range Google associates with each ending, rather than limiting them to one narrow business category. For instance, .fly includes both a travel assistant and a drone company, while .here spans real estate, employment, virtual worlds and testing services. The domain names are therefore being marketed as broad labels, not as proof of a company’s industry credentials.
“Each one gives businesses and individuals a clear, memorable address that tells people what they can do before they even click.”
— Google Registry
Prices and Registration Rules Unspecified
The base annual price is not stated in the announcement, and Google does not provide the daily amounts or full schedule for the Early Access Program’s additional fee. The company says the fee decreases daily but does not explain how prices vary among registrars or particular domain names.
Google’s post also does not detail eligibility rules, possible name-reservation or dispute procedures, or how quickly individual names may be taken. It lists companies using example addresses but does not say whether those organizations own the domains, whether the sites are fully operational, or whether all listed addresses are accessible to the public. Those details may vary by business and registrar.
Public Access Begins Nov. 17
The next stated milestone is Nov. 17 at 16:00 UTC, when Google says the three domains will become publicly available at a base annual price without the Early Access Program’s one-time fee. People interested in a specific name can check availability through a registrar, while those considering early registration will need to review that provider’s displayed price and terms.
Google has not announced further launch milestones in the supplied material. Details to watch for include the published annual price, registrar-specific costs and the availability of sought-after names once public registration begins.
Key Questions
What are the new domains?
.eat, .fly and .here are new top-level domain endings launched by Google Registry on Nov. 10, 2026. Google associates them broadly with food, travel and services or destinations.
When can the public register a domain?
Google says all three domains will be publicly available at 16:00 UTC on Nov. 17, 2026, at a base annual price without the Early Access Program’s additional one-time fee.
How does early registration work?
Available names can be registered through a registrar during the Early Access Program. Google says the program adds a one-time fee that decreases daily until Nov. 17; it does not provide the fee amounts in its announcement.
How much will a .eat, .fly or .here domain cost?
Google has not stated the base annual price or the daily early-access fee amounts in the supplied announcement. Registrars may display the current price and their terms when a name is checked.
Do the domain endings verify a business or service?
No verification standard is described in Google’s announcement. A domain ending can suggest a site’s subject, but it does not by itself confirm a business’s identity, quality or claims.
Source: blog.google
