Searching for the best OLED TV deals this Black Friday? The 2026 lineup offers models with stunning picture quality, advanced features, and varying price points. The Samsung 55-Inch Class S90H stands out as the overall best for its balance of performance and value, while the LG 65-Inch evo G5 Series impresses with its picture processing and smart features. However, buyers face tradeoffs between size, price, and feature set—larger models often cost more but provide a more immersive experience. Keep reading for a detailed comparison of these top options and what to consider during your purchase.
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Key Takeaways
- Top picks balance picture quality with smart features, but larger models significantly increase costs.
- Premium models like LG evo G5 focus on advanced processing and future-proof features, justifying higher prices.
- Entry-level options still deliver excellent picture quality but may lack some advanced features or size options.
- Size and viewing distance are critical; bigger isn’t always better if your space isn’t suited for large screens.
- Black Friday deals often include bundled accessories or extended warranties that add value beyond discounts.
| oled tv deals black friday | Resolution | HDR | Screen Size | Refresh Rate |
|---|---|---|---|---|
| Samsung 55-Inch Class S90H Ser | 4K | — | 55 inches | — |
| LG 65-Inch Class OLED evo G5 S | 4K Ultra HD | Dolby Vision, HDR10 | 65 inches | 120Hz |
| LG 65-Inch OLED B6 Series 4K S | 4K | Dolby Vision, HDR10 | 65 inches | 120Hz |
| Samsung 65-Inch Class OLED S90 | 4K | HDR+ | 65 inches | 144Hz |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | Dolby Vision, HDR10 | 55 inches | 165Hz |
| Samsung 77-Inch Class OLED S84 | 4K | OLED HDR | 77 inches | 120Hz |
| LG 65-Inch Class OLED evo AI 4 | 4K | Dolby Vision, HDR10 | — | — |
| LG 55-Inch Class OLED evo AI 4 | 4K | Dolby Vision, HDR10 | 55 inches | 165Hz |
| LG 65-Inch Class OLED evo C4 S | 4K | Dolby Vision | 65 inches | 144Hz |
| LG 65-Inch Class OLED evo AI 4 | 4K | Dolby Vision, HDR10 | — | 165Hz |
More Details on Our Top Picks
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H Series stands out for its vibrant 4K OLED display, featuring HDR+ and glare-free technology that makes it excellent for bright rooms. Its AI processor enhances both image and sound, creating an immersive experience for streaming and gaming alike. Compared with the LG evo G5, the S90H offers a more refined gaming pack with lower latency, but it lacks detailed app support info, which might be a concern for smart platform enthusiasts. The premium price reflects its high-end features, but some buyers might find it less flexible if they need a wider range of smart apps or connectivity options. If you seek a versatile TV that excels in both picture quality and gaming performance, this model is a compelling choice.
Pros:- Vivid 4K OLED picture with HDR+ and glare-free technology
- AI processing enhances both visuals and sound quality
- Excellent gaming features with low latency and smooth motion
Cons:- High price point may be a barrier for some buyers
- Limited information on smart platform and app ecosystem
Best for: avid streamers and gamers who want a premium, all-in-one OLED experience in a 55-inch size
Not ideal for: those on a tight budget or seeking extensive smart platform customization, due to its premium price and limited details on app support
- Screen Size:55 inches
- Display Technology:OLED
- Resolution:4K
- Model Year:2026
- Features:HDR+, Glare Free, AI Upscaling, AI Motion Enhancer, Auto HDR Remastering, Gaming Pack
Our verdict“This TV suits buyers seeking a premium, versatile OLED with strong gaming and streaming features in a 55-inch size.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Upscaling, Dolby Vision & Atmos
The LG OLED evo G5 Series offers impressive 4K clarity with perfect black levels and vibrant colors, boosted further by Brightness Booster Max for brighter images in daylight. Its sleek wall-mount design doubles as an art display, making it ideal for those who want their TV to blend into their decor. Compared to the Samsung S90H, the G5 provides a larger 65-inch screen and better brightness in well-lit environments, but it comes at a higher price. Its webOS platform supports a wide array of apps, yet the premium price might be a barrier for budget-conscious buyers. This model is best suited for cinephiles and design-conscious consumers who value aesthetics and high brightness in a premium OLED package.
Pros:- Bright and vivid picture with OLED technology and Brightness Booster Max
- Large 65-inch screen ideal for living rooms or dedicated home theaters
- Supports Dolby Vision and Atmos for cinematic quality
Cons:- Premium price may deter budget-conscious buyers
- Requires professional installation for optimal wall mounting
Best for: homeowners who want a large, bright OLED with art display capabilities and excellent picture quality
Not ideal for: budget shoppers or those who prefer more straightforward smart platform options, given the premium price and complex feature set
- Screen Size:65 inches
- Resolution:4K Ultra HD
- Processor:Alpha 11 AI Processor Gen 2
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“Ideal for those wanting a large, bright OLED with premium design and cinematic features, but at a higher cost.”
LG 65-Inch OLED B6 Series 4K Smart TV with Dolby Atmos and Vision
The LG OLED B6 Series offers exceptional picture quality with perfect blacks and vibrant colors thanks to self-lit pixels. Its AI-powered processing supports Dolby Vision and Atmos, providing a cinematic experience, while gaming features like NVIDIA G-SYNC and AMD FreeSync improve motion clarity. Compared with the LG evo G5, the B6 is more affordable and offers a similar high-quality picture, though it lacks the brightness boost for daylight viewing. Its webOS platform provides access to numerous apps, but the large size and complex features may be overwhelming for some users. This model is best suited for dedicated home theater fans and gamers who want premium OLED performance without the highest price tag.
Pros:- Exceptional picture quality with perfect black levels
- Advanced gaming features including high refresh rate and adaptive sync
- Smart platform with access to over 400 free channels
Cons:- High price could be a barrier for some users
- Features might require a learning curve for new users
Best for: cinephiles and gamers seeking high-end OLED features at a lower cost
Not ideal for: users with limited space or those seeking a simpler smart interface, due to size and feature complexity
- Screen Size:65 inches
- Display Technology:OLED
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“Best for those who prioritize cinema-quality visuals and gaming performance in a large OLED display at a more accessible price.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor and HDR+
The Samsung S90F provides a 65-inch 4K OLED experience with AI-powered upscaling and HDR+ for vibrant contrast. Its 144Hz refresh rate and Pantone® validated colors make it particularly appealing for fast-paced gaming and sports viewing. Compared to the LG B6, it offers a higher refresh rate and built-in AI upscaling to sharp 4K from diverse sources, though performance depends on your hardware. Its performance in gaming can vary based on your PC or console, and upscaling results depend on source quality. This model makes the most sense for gamers and sports fans who want vivid, smooth motion with AI enhancements, but those seeking a straightforward smart TV might find the interface less intuitive.
Pros:- AI-powered upscaling for sharp 4K images
- Vibrant HDR+ contrast enhances picture depth
- Fast 144Hz refresh rate ideal for gaming and sports
Cons:- Performance relies heavily on connected hardware
- Upscaling quality varies with source content
Best for: gamers and sports enthusiasts who prioritize high refresh rates and vivid, smooth visuals
Not ideal for: users seeking a simple, plug-and-play smart TV without gaming-specific features or high refresh rate demands
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Color Validation:Pantone® Validated
Our verdict“Best suited for gamers and sports lovers craving vibrant, fast-moving images with AI enhancements in a 65-inch OLED.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor, Dolby Vision & Atmos, 165Hz, Bundle with Protection & Cables
The LG OLED evo C6 Series offers a 55-inch display with self-lit pixels, AI upscaling, and support for Dolby Vision and Atmos, making it a strong choice for gaming and entertainment. Its high 165Hz refresh rate and 0.1ms response time ensure smooth motion for fast-paced games and sports. The bundle includes extended protection, HDMI cables, and setup guides, adding value for buyers seeking a comprehensive package. Compared with the Samsung S90H, the C6 provides higher refresh rates and an included bundle, but its 55-inch size limits those wanting larger screens. This pick makes the most sense for gamers or tech-savvy buyers who want a feature-rich OLED with extras included.
Pros:- Fast 165Hz response time ideal for gaming
- AI upscaling for crisp 4K visuals from various sources
- Includes extended protection and high-quality HDMI cables
Cons:- Premium price may be high for some budgets
- Limited to 55-inch size, no larger options
Best for: gaming enthusiasts who want a compact OLED with high refresh rate and a complete setup bundle
Not ideal for: those seeking larger screens or less tech-involved setups, as it’s limited to 55 inches and requires some setup
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Refresh Rate:165Hz
- Included Cables:2 Deco Gear 6FT HDMI 2.0
Our verdict“Best for gamers wanting a compact OLED with high refresh rates and bundled extras for a complete setup.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
This 77-inch Samsung OLED stands out for its impressive size and vivid, true-to-life colors validated by Pantone, making it ideal for large living rooms. Its AI-enhanced 4K picture quality and 120Hz refresh rate deliver smooth motion, especially beneficial for sports fans and gamers. The multi-dimensional sound adds to the immersive experience, while its sleek, wave-inspired design complements modern decor. Compared to LG’s smaller models, this TV offers a more cinematic scale but at a significantly higher price and requires a Samsung account for full smart features. Content quality can vary based on source, so premium investment doesn’t guarantee perfect results in every scenario.
Pros:- Vivid, true-to-life colors with Pantone validation
- Seamless motion at 120Hz ideal for sports and fast-paced gaming
- Immersive multi-dimensional surround sound
- Elegant, modern design enhances home decor
Cons:- Requires Samsung Account for full smart features
- Picture quality depends on source content, with possible inconsistencies
- High price point may be a barrier for some buyers
Best for: Homeowners seeking a large, immersive OLED for movies, sports, and gaming in a spacious living room
Not ideal for: Small apartments or budget-conscious buyers who prefer more affordable, smaller OLED options
- Model Year:2025
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:120Hz
- HDR:OLED HDR
- Sound:Multi-dimensional surround sound
- Smart Platform:Samsung TV Plus with 2,700+ free channels
Our verdict“This TV is best suited for those wanting a large, premium OLED experience with cinematic impact, despite its high cost and smart platform requirements.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This LG 65-inch OLED evo C5 model provides exceptional picture quality with perfect blacks and vivid colors, making it a strong choice for those who prioritize image fidelity. Its AI-enhanced processing and OLED evo technology deliver brighter images and more detail, rivaling Samsung’s larger model but in a more manageable size. It supports Dolby Vision and Atmos for cinematic quality, and its gaming features—like 144Hz refresh rate and low response time—are ideal for gamers seeking smooth gameplay. The webOS 25 platform offers access to thousands of apps, but the high-end features come with a premium price tag. Its complex setup may also challenge some users, and bright rooms could cause glare issues.
Pros:- Exceptional picture quality with perfect black levels
- Supports Dolby Vision and Dolby Atmos for immersive viewing
- Advanced gaming capabilities including high refresh rate and low latency
- Sleek webOS 25 with extensive app options
Cons:- Premium price limits accessibility for some users
- Setup complexity might be overwhelming for technology novices
- Potential glare in brightly lit rooms
Best for: Gaming enthusiasts and cinephiles who want a balanced-sized OLED with premium features
Not ideal for: Budget buyers or those seeking a simple, plug-and-play smart TV without gaming features
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:0.1ms response, 144Hz, VRR, G-Sync, FreeSync
Our verdict“This model suits those wanting a premium-sized OLED with advanced gaming and cinematic features, despite its higher cost and setup complexity.”
LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This 55-inch LG OLED evo C6 Series offers impressive 4K visuals with Brightness Booster, making it a superb choice for smaller spaces or those wanting a less overwhelming size. Its vibrant colors and deep blacks mirror larger models but in a more manageable footprint. The AI processor automatically enhances picture quality, and its support for Dolby Vision and Atmos creates a cinema-like experience. High refresh rate (165Hz) and low response time make it excellent for gaming, while the webOS 2026 platform provides diverse streaming options. However, its premium price might be a stretch for some, and static images could risk burn-in over time. Glare could also be an issue in brightly lit rooms.
Pros:- Vivid 4K picture with Brightness Booster
- Supports Dolby Vision and Atmos for immersive content
- High refresh rate and fast response time for gaming
- Smart platform with extensive streaming options
Cons:- High price for a smaller screen
- Potential for burn-in with static images
- Glare sensitivity in bright environments
Best for: Compact living rooms and gaming setups where size and performance matter
Not ideal for: Large open-plan spaces or budget shoppers who want a bigger or more affordable OLED
- Screen Size:55 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
- Connectivity:NVIDIA G-Sync, AMD FreeSync
Our verdict“This TV makes sense for users seeking a compact OLED with gaming prowess and excellent picture quality, despite its price and burn-in risk.”
LG 65-Inch Class OLED evo C4 Series Smart TV with AI-Powered Processor and Magic Remote
The LG OLED evo C4 Series 65-inch model balances stunning 4K visuals with a suite of gaming and smart features. Its self-lit pixels and AI processor deliver vibrant, high-contrast images, comparable to the C5 but in a slightly older generation and at a different price point. The inclusion of G-Sync and FreeSync ensures smooth gameplay, while Dolby Vision and Atmos elevate movie nights. The Magic Remote and WebOS provide user-friendly smart functionality, but the premium price may deter budget-conscious buyers. Its potential for burn-in with static images remains a concern, especially for users who display static content regularly.
Pros:- Vivid 4K OLED picture with high contrast and vibrant colors
- Supports Dolby Vision and Dolby Atmos for immersive experience
- Excellent gaming features including 144Hz refresh rate and VRR
- Smart platform with user-friendly Magic Remote and WebOS
Cons:- Premium price may limit affordability
- Potential burn-in with static images over time
- Complex setup for some users
Best for: Mixed-use households looking for a versatile OLED with gaming and streaming capabilities
Not ideal for: Those on a tight budget or seeking a TV with minimal setup or static content risk
- Screen Size:65 inches
- Resolution:4K
- Processor:A9 AI Processor Gen7
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:144Hz
- Connectivity:4 HDMI 2.1
Our verdict“This model offers a balanced mix of picture quality, gaming, and smart features for those willing to invest in a versatile OLED.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This 65-inch LG OLED evo C6 Series pushes the boundaries with over 8.3 million self-lit pixels and an advanced Alpha 11 AI Processor Gen3, delivering breathtaking contrast and brightness. Its support for Dolby Vision and Atmos creates a cinema-quality experience in a size that fits many living rooms. The 165Hz refresh rate and 0.1ms response time make it an excellent choice for serious gamers, matching or surpassing the gaming capabilities of LG’s C5. The AI-powered features and webOS 2026 platform offer a smooth, intuitive streaming experience. However, the premium cost and potential burn-in risk make it less ideal for static content or budget shoppers.
Pros:- Exceptional picture quality with perfect contrast and brightness
- Supports Dolby Vision and Atmos for immersive viewing
- Elite gaming features like 165Hz and 0.1ms response
- Smart platform with AI recommendations and extensive streaming options
Cons:- High price point limits access
- Potential burn-in with static images
- Setup complexity can be challenging
Best for: Enthusiasts seeking a flagship OLED for gaming and high-end home theater setups
Not ideal for: Casual viewers or those with limited budgets who may find the features excessive
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:165Hz
- Additional Features:Brightness Booster, Filmmaker Mode, OLED Care
Our verdict“This flagship OLED is ideal for dedicated gamers and cinephiles who want top-tier performance, despite its premium price and burn-in warning.”
How We Picked
The products in this roundup were selected based on their overall performance, display quality, smart TV capabilities, build quality, and value during Black Friday sales. We prioritized models that offer a clear upgrade for different budgets and needs, from entry-level to premium. Our ranking also considers user reviews, brand reliability, and feature sets like gaming support, audio quality, and processing power. This approach ensures that each pick provides a meaningful benefit to a specific type of buyer, whether they seek the best overall experience or the most budget-friendly option.| oled tv deals black friday | Display Technology | Processor | HDR | Sound |
|---|---|---|---|---|
| Samsung 55-Inch Class S90H Ser | OLED | — | — | — |
| LG 65-Inch Class OLED evo G5 S | — | Alpha 11 AI Processor Gen 2 | Dolby Vision, HDR10 | Dolby Atmos |
| LG 65-Inch OLED B6 Series 4K S | OLED | — | Dolby Vision, HDR10 | Dolby Atmos |
| Samsung 65-Inch Class OLED S90 | — | NQ4 AI Gen3 | HDR+ | — |
| LG 55-Inch OLED evo AI 4K C6 S | — | α11 AI Processor Gen3 | Dolby Vision, HDR10 | — |
| Samsung 77-Inch Class OLED S84 | OLED | — | OLED HDR | Multi-dimensional surround sound |
| LG 65-Inch Class OLED evo AI 4 | OLED evo | α9 AI Processor Gen8 | Dolby Vision, HDR10 | Dolby Atmos |
| LG 55-Inch Class OLED evo AI 4 | — | a11 AI Processor Gen 3 | Dolby Vision, HDR10 | Dolby Atmos |
| LG 65-Inch Class OLED evo C4 S | — | A9 AI Processor Gen7 | Dolby Vision | Dolby Atmos |
| LG 65-Inch Class OLED evo AI 4 | OLED evo | — | Dolby Vision, HDR10 | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday involves more than just looking at discounts. Several factors influence how well a TV will serve your needs over time. Understanding these factors helps you avoid common pitfalls like overspending on features you don’t need or selecting a size that doesn’t fit your space. Here are key considerations to keep in mind:Size and Viewing Distance
Picking the right size depends on your room and how far you sit from the screen. Larger screens provide more immersion but require more space and can be overwhelming in small rooms. Measure your viewing distance and aim for a size where the screen fills your field of vision without causing strain. Oversized TVs in tight spaces can diminish image quality and comfort, so balance size with your room layout.
Picture Quality and Processing
While OLED panels are known for perfect blacks and vibrant colors, not all models process images equally. Look for TVs with advanced processing features like AI upscaling and high peak brightness if you watch a lot of HDR content. Cheaper models might have weaker processing, leading to less sharp images or poorer color accuracy, especially in fast-moving scenes or darker images.
Smart Features and Ecosystem
Smart TV capabilities vary widely. Consider whether the TV supports your preferred streaming apps, voice assistants, or gaming features. Some models offer better integration with platforms like Alexa, Google Assistant, or Apple HomeKit. Investing in a model with a user-friendly interface and frequent firmware updates ensures a smoother experience and longer-lasting relevance.
Gaming and Refresh Rate
If gaming is a priority, look for higher refresh rates (120Hz or more), low input lag, and HDMI 2.1 support. Not all OLEDs are optimized for gaming, so check for features like VRR (Variable Refresh Rate) and G-Sync support. These features prevent tearing and ensure smoother gameplay, but often come at a higher price.
Price and Value
Black Friday deals can make premium models more accessible, but it’s important to balance price with features. Look beyond the initial discount—consider warranty, included accessories, and long-term savings on energy or maintenance. Sometimes, spending a bit more on a model with better durability or future-proof features saves money down the line.
Frequently Asked Questions
Is it worth buying an OLED TV on Black Friday?
Black Friday offers significant discounts on OLED TVs, making it a prime time to buy if you want premium picture quality at a lower price. However, it’s important to compare deals across brands and models, ensuring that the discount isn’t just on an older or less capable model. If you’re ready to upgrade, Black Friday can deliver substantial savings on the latest OLED technology.
Should I prioritize size or picture quality?
Size should match your room and viewing habits. A large OLED can deliver stunning visuals, but if your space isn’t suitable, you might end up with a screen that feels overwhelming or causes eye strain. Conversely, a smaller size in a large room can feel underwhelming. Find a balance where the size enhances your viewing experience without sacrificing comfort.
Are premium OLED models worth the extra cost?
Premium models generally include better processing, brighter panels, and more features like gaming support or enhanced audio. If you consume a lot of HDR content, play games, or want future-proofing, investing in higher-end OLEDs makes sense. For casual viewing, a mid-range model can still provide excellent quality at a more accessible price.
What features should I look for if I want a gaming-friendly OLED?
Focus on models with a 120Hz refresh rate, HDMI 2.1 ports, low input lag, and VRR support. These features reduce lag, prevent screen tearing, and deliver smoother gameplay. Some OLEDs also include gaming-specific modes and quick response times, which significantly enhance the experience for gamers. Prioritize these if gaming is a key use case.
How do I ensure my OLED TV will last?
OLED panels can be susceptible to burn-in if static images are displayed for extended periods. To mitigate this, choose a model with screen shift or pixel refresh features, and avoid leaving static images on screen for long stretches. Regular use, proper brightness settings, and enabling automatic screen care features can extend your TV’s lifespan and preserve picture quality.
Conclusion
For general home theater enthusiasts, the Samsung 55-Inch S90H offers a balanced mix of performance and affordability, making it the best overall pick. Budget-conscious buyers should consider models like the LG C6 Series, which deliver impressive quality at a lower price point. For those seeking a premium experience, the LG evo G5 Series provides advanced processing and future-ready features. Beginners or smaller spaces benefit from compact or more straightforward models, while gamers should prioritize TVs with high refresh rates and low latency. Evaluating your space, needs, and budget will help you select the ideal OLED TV deal this Black Friday.
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